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		<title>Say What?</title>
		<link>http://www.nardozzaandassociates.com/archives/390</link>
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		<pubDate>Wed, 14 Jul 2010 05:46:04 +0000</pubDate>
		<dc:creator>Karen Nardozza</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[editing]]></category>
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		<description><![CDATA[Well-written copy is rare. It’s such a delightful surprise when I stumble upon a website, brochure or piece of direct mail that’s written like a real human being penned the words, with the smarts to realize another real human being would be reading them.]]></description>
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		<title>Don&#8217;t let “turning green” make you sick!</title>
		<link>http://www.nardozzaandassociates.com/archives/382</link>
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		<pubDate>Mon, 17 May 2010 23:41:47 +0000</pubDate>
		<dc:creator>Jennifer Dassel</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[environmentally friendly]]></category>
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		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[green PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[social responsibility]]></category>
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		<category><![CDATA[sustainability plan]]></category>
		<category><![CDATA[sustainability program]]></category>
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		<description><![CDATA[With all of the hype around sustainability and corporate social responsibility, are you feeling overwhelmed by the thought of "going green?" These simple steps can help your business get on the right path...]]></description>
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		<title>Pain-free Cuts:  Slice Your Media Budget Without Hurting Your Results</title>
		<link>http://www.nardozzaandassociates.com/archives/366</link>
		<comments>http://www.nardozzaandassociates.com/archives/366#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:26:20 +0000</pubDate>
		<dc:creator>Vickie Dixon</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[budget cuts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.nardozzaandassociates.com/?p=366</guid>
		<description><![CDATA[We’ve all tightened our belts a bit.  Maybe you’ve cut out a Starbucks or two, enjoy dinner at home instead of going out, think this year’s vacation might be a wonderful stay-cation.  More and more we want our dollars to go farther.  We want to feel good about how we spend and the return. In [...]]]></description>
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		<title>You might not have a marketing problem&#8230;</title>
		<link>http://www.nardozzaandassociates.com/archives/328</link>
		<comments>http://www.nardozzaandassociates.com/archives/328#comments</comments>
		<pubDate>Mon, 28 Dec 2009 18:48:27 +0000</pubDate>
		<dc:creator>Karen Nardozza</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business operations]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web design]]></category>

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		<description><![CDATA[2010 planning with N+A clients has led to some interesting conversations about why marketing isn’t a cure-all for increased business.]]></description>
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		<title>Salinas Valley Half Marathon</title>
		<link>http://www.nardozzaandassociates.com/archives/164</link>
		<comments>http://www.nardozzaandassociates.com/archives/164#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:18:18 +0000</pubDate>
		<dc:creator>Karen Nardozza</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[13.1]]></category>
		<category><![CDATA[big sur international marathon]]></category>
		<category><![CDATA[BSIM]]></category>
		<category><![CDATA[half marathon]]></category>
		<category><![CDATA[race]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[salinas valley half marathon]]></category>

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		<description><![CDATA[(from my &#8220;Community Columnist&#8221; article in Salinas Californian Aug. 8, 2009) I’ve written previously about how I sometimes sign up for a running race, such as a 10k or half marathon, diligently train for months, then decide to skip the main event altogether and sleep-in on race morning. However, I’ve run the Big Sur Half [...]]]></description>
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