Comments for Nardozza + Associates

Comment on Say What? by Karen Nardozza

Karen Nardozza — Wed, 14 Jul 2010 21:48:52 +0000

Great advice, Val. Thanks!

Comment on Say What? by Valerie Reddemann

Valerie Reddemann — Wed, 14 Jul 2010 21:42:17 +0000

Great piece Karen! Here are a few other tricks for you DIY copywriters out there:
1. Be authentic. Lend your own voice and personality as Karen pointed out. Show that you are a company of humans – not some group of corporate automatons.
2. Once you finish your piece, read it out loud to yourself. See how it flows. You’ll easily identify the ‘sticky’ parts requiring a rewrite.
3. Proofread. Proofread. Proofread. This includes reading it backwards, from right to left and having someone else read it. Please do not rely on spell check.

Comment on Say What? by Julie Armstrong

Julie Armstrong — Wed, 14 Jul 2010 20:07:55 +0000

So true. Thanks for sending this along.

Comment on Pain-free Cuts: Slice Your Media Budget Without Hurting Your Results by Valerie Reddemann

Valerie Reddemann — Wed, 17 Feb 2010 18:02:35 +0000

Vicki – thank you for this post. I thought I knew quite a bit about media buying – you pointed out a few things I didn’t know such as considering political windows and the two heaviest months being May and September.

I appreciate your insight and look forward to more practical information to help my limited budget go farther!