http://www.nardozzaandassociates.com/archives/390 Fri, 28 Oct 2011 13:40:39 +0000 hourly 1 http://wordpress.org/?v=3.0.2 http://www.nardozzaandassociates.com/archives/390/comment-page-1#comment-16 Karen Nardozza Wed, 14 Jul 2010 21:48:52 +0000 http://www.nardozzaandassociates.com/?p=390#comment-16 Great advice, Val. Thanks! Great advice, Val. Thanks!

]]> http://www.nardozzaandassociates.com/archives/390/comment-page-1#comment-15 Valerie Reddemann Wed, 14 Jul 2010 21:42:17 +0000 http://www.nardozzaandassociates.com/?p=390#comment-15 Great piece Karen! Here are a few other tricks for you DIY copywriters out there: 1. Be authentic. Lend your own voice and personality as Karen pointed out. Show that you are a company of humans - not some group of corporate automatons. 2. Once you finish your piece, read it out loud to yourself. See how it flows. You'll easily identify the 'sticky' parts requiring a rewrite. 3. Proofread. Proofread. Proofread. This includes reading it backwards, from right to left and having someone else read it. Please do not rely on spell check. Great piece Karen! Here are a few other tricks for you DIY copywriters out there:
1. Be authentic. Lend your own voice and personality as Karen pointed out. Show that you are a company of humans – not some group of corporate automatons.
2. Once you finish your piece, read it out loud to yourself. See how it flows. You’ll easily identify the ‘sticky’ parts requiring a rewrite.
3. Proofread. Proofread. Proofread. This includes reading it backwards, from right to left and having someone else read it. Please do not rely on spell check.

]]> http://www.nardozzaandassociates.com/archives/390/comment-page-1#comment-14 Julie Armstrong Wed, 14 Jul 2010 20:07:55 +0000 http://www.nardozzaandassociates.com/?p=390#comment-14 So true. Thanks for sending this along. So true. Thanks for sending this along.

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